Cost per lead là gì

Cost per Lead = Cost of Generating Leads / Total Leads Acquired

Cost per Lead Definition

The Cost per Lead metric measures how cost-effective your sale campaigns are when it comes to lớn generating new leads for your sales team. A lead is an individual that has expressed interest in your product or service by completing a goal. This metric is closely related lớn other key business metrics such as the cost lớn acquire new customers. The purpose of this metric is to lớn provide your sale team with a tangible dollar figure so they understand how much money is appropriate khổng lồ spover on acquiring new leads.

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The Cost per Lead metric also provides important data to lớn use in your return on kinh doanh investment calculation. In fact, each stage of the purchase funnel should have sầu similar metrics associated with it, such as cost per visitor and cost per win. Likewise, these metrics can be used khổng lồ monitor individual campaigns such as AdWords, banner ads, or social ads, or the sum of your sale efforts.


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Cost per Lead Example

The following is an example from localsolutions:

Consider your company spent $1,000 on your pay-per-clichồng (PPC) chiến dịch and 10 users convert lớn leads:

Cost per lead = $1,000/10

= $100

If this is too high in comparison to lớn the cost of your product or service — $100 per lead has a different value for a business selling luxury cars than for a toy store — you know you”ll need to lớn adjust your pay-per-click (PPC) campaign accordingly.

Xem thêm: Pmình Nhắn Tin Đến Tổng Đài 6020 Là Gì, Sms Gateway

Cost per Lead Benchmarks

Cost per Lead various significantly across industries. Here’s some expert advice & rules of thumb:

Madison Logic Cheông chồng out their infographic that provides industry averages for B2B businesses such as human resources, health, marketing and technology. chú ý that across all these industries surveyed, cost per lead is below $100/lead.

Cost per Lead Success Indicators

The ultimate goal, of course, is to minimize the cost per lead. A low cost per lead with a high volume of quality leads is good indicator that your chiến dịch is doing well, but if your cost per lead is too high, continuing the chiến dịch is extremely difficult khổng lồ justify.

How to lớn Monitor Cost per Lead in Real-time

Once you have sầu established metrics for measuring Cost Per Lead, you’ll want to establish processes to lớn monitor this & other kinh doanh KPIs. Dashboards can be critical in this regard.

Learn more about how to traông xã your Cost per Lead on a Digital Marketing Dashboard.

Cost per Lead: Top Resources

5 KPIs Every Digital Marketer Needs to Trachồng, Stephen Murphy